Eight apps, one platform

Every group has its own shape. A sailing crew talks in knots and nautical miles. A hiking party talks in pace and elevation. A trucking convoy talks in fuel stops and rest areas. A road trip is a string of cars and text messages. The shared problem is the same in all of them: where is everyone right now, and where are we heading next?

FleetApps is one answer to that question, shipped as eight different apps. Each one is purpose-built for a specific kind of group — Fleet for boats, Flock for walkers, Convoy for trucks, Pack for cyclists, Flotilla for paddlers, Caravan for road trips, Rally for motorsport groups, and Herd for any kind of group that does not quite fit one of the others. Behind the icons and the colour palettes, they all run on the same Swift codebase and the same Supabase backend. The same group-coordination engine, dressed for the audience it serves.

One platform, many vocabularies

Building one app per audience is what a thoughtful product team would do if they had unlimited time. The vocabulary matters. Telling a sailing crew that they are "on the road" feels wrong. Telling a trucker about "docking" feels wronger. Each app in the suite speaks the language of its users: voyages and dock stops on the water, treks and rest stops on foot, hauls and truck stops on the highway, rides and bike-shop stops on the bike.

The shared codebase makes this possible. Every brand pulls from a single BrandConfig that names the things the way that group names them, picks the icons that group recognises, and configures the units that group expects. The map, the live session, the invite code, the voting on stops, the lock-screen Live Activity — that engine is the same everywhere.

What every brand shares

• Real-time location for every member of the group on a shared map.
• A six-digit invite code and a deep link for fast joins.
• Group voting on stops, so a fuel break or a rest stop is a decision the group makes together instead of a debate in the comments of a text thread.
• Live Activity on the lock screen — the trip stays visible without unlocking the phone.
• Stop and drift alerts when a member falls behind or stops moving.
• Per-brand units: knots and nautical miles on the water, miles per hour and miles on land.
• Privacy by default. Location is shared with the group only while a session is active, and only with the people who hold the invite code.

What each brand brings on top

The differences are small but they matter. Fleet and Flotilla render on a satellite map and draw straight-line water routes — boats do not follow roads, so they do not pretend to. Convoy, Caravan, Pack, Rally, Flock, and Herd render turn-by-turn navigation with voice guidance, which is the right shape for any group that follows roads or trails. Each brand renames "pit stop" to whatever its audience would actually call it: dock stop, shore stop, rest stop, break, bike-shop visit, fuel stop, truck stop.

Why eight instead of one

A single app could serve every audience, but it would do so by being generic. A boat owner searching the App Store for a sailing-trip app does not find "a generic group-tracking app." They find one called Fleet, with a blue palette and a boat icon, that talks about voyages and dock stops. The shared engine pays for the specialisation — each brand is a small App Store presence layered on top of the same battle- tested code.

Get the suite

Each brand publishes separately on the App Store. The full lineup, with per-brand product pages, lives in marketing/brands/. Pick the one your group fits, or browse the others to see what shape the suite takes.

© 2026 NYRAI LLC. Eight brands, one codebase.